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Made Popular Apr 17 2008
I get asked all the time why a business owner should be blogging or engaged in social media.
The answer I give almost always revolves around creating relationships. If you’ve been reading a while, you know one of my favorite statements is people...
Pooja
themuslimwoman.org
Apr 17 2008
Shimla,
India
Its all about networking, as it offers opportunity to increase our contact list which in turn boosts up the sale.
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Nowadays, people don’t just purchase products. They buy benefits. They recall a product that has given them comfort, convenience, prestige, proximity, etc. etc. Clients have started to engage products on a personal level a.k.a relationship.
These days, MacDonald’s doesn’t just sell hamburgers but the warm feeling one can have while in a close-knit family that hangs out at MacDonald’s. Louis Vuitton used to be contented with just marketing its logo that is a symbol of prestige. Today, it sells its bags and luggages as products that are so durable and timeless that they can be bequeathed to the next generations in the family.
These days, MacDonald’s doesn’t just sell hamburgers but the warm feeling one can have while in a close-knit family that hangs out at MacDonald’s. Louis Vuitton used to be contented with just marketing its logo that is a symbol of prestige. Today, it sells its bags and luggages as products that are so durable and timeless that they can be bequeathed to the next generations in the family.
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